Cookie Policy

Cookie Policy

Last Updated: June 2026

[Trnchs online shopping website] uses cookies and similar tracking technologies to enhance your browsing experience, analyze website usage, personalize content and advertising, and facilitate our e-commerce operations. This policy explains what cookies are, how we use them, the types we use, and how you can manage them.

This policy should be read in conjunction with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They can be:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain on your device for a set period
  • First-Party Cookies: Set directly by our website
  • Third-Party Cookies: Set by external services we use

2. How We Use Cookies

  • Essential Operations: Enable page navigation, secure checkout, and shopping cart
  • Personalization: Remember preferences such as currency, language, and recently viewed items
  • Analytics: Understand visitor interaction to improve performance
  • Marketing: Deliver relevant advertisements and measure campaign effectiveness
  • Security: Authenticate users and prevent fraud

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

Essential for the website to function. Cannot be disabled.

Cookie Purpose Duration
cart_items Shopping cart contents Session
session_id Browsing session Session
csrf_token CSRF protection Session
cookie_consent Cookie preferences 1 year

3.2 Performance and Analytics Cookies

Help us understand website usage and improve performance.

Cookie Provider Purpose Duration
_ga, _gid Google Analytics User sessions 2 yrs / 24 hrs
BingAdsUID Microsoft Advertising Ad conversion tracking 180 days
_uetsid, _uetvid Microsoft Ads Ad click tracking 30 / 365 days

3.3 Functional Cookies

Enable enhanced functionality and personalization.

Cookie Purpose Duration
customer_token Login session Session
store_currency Preferred currency 1 year
recently_viewed Recently viewed products 30 days

3.4 Marketing and Advertising Cookies

Deliver relevant ads and measure campaign effectiveness.

Cookie Provider Purpose Duration
MUID, MUIDB Microsoft Ad targeting 1 year
_fbp, fr Meta (Facebook) Ad delivery and optimization 3 months
IDE Google DoubleClick Ad measurement 1 year
test_cookie Google Ads Browser cookie support check 15 minutes

3.5 Social Media Cookies

Enable content sharing and social media interactions.

Cookie Provider Purpose Duration
lang Facebook Language preferences Session
twid Twitter/X Social sharing identification 1.5 years

4. Third-Party Cookies

We work with trusted third-party providers including Microsoft Advertising (Bing Ads), Google Analytics, PayPal, and social media platforms. These parties have their own privacy and cookie policies.

5. Managing Your Cookie Preferences

5.1 Cookie Banner

When you first visit our website, you can accept all cookies, customize preferences, or decline non-essential cookies.

5.2 Browser Settings

Most browsers allow you to view, delete, block, and manage cookies. Blocking all cookies may affect website functionality.

5.3 Mobile Devices

Manage ad tracking through your device settings (iOS: Settings > Privacy > Apple Ads; Android: Settings > Google > Ads).

6. Children's Privacy

We do not knowingly collect personal information or set non-essential cookies from children under 16. Contact support@trnchs.com if you believe a child has provided data.

7. Your Rights

Depending on your jurisdiction, you may have the right to be informed, withdraw consent, access, rectify, erase, restrict, port, and object to cookie-based processing. Contact support@trnchs.com to exercise these rights.

8. Changes to This Policy

We may update this Cookie Policy periodically. Significant changes will be notified via a prominent notice on our website.

Contact Us: support@trnchs.com