Privacy Policy

Last Updated: June 2026

[Trnchs online shopping website] ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.trnchs.com, make purchases, or interact with our services (collectively, the "Services").

This policy complies with applicable U.S. and international privacy laws, including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) (where applicable), and Federal Trade Commission (FTC) guidelines. By accessing or using our Services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Personal Information

• Contact Information: Name, email address, phone number, shipping and billing addresses
• Payment Information: Credit card number, billing address, and other payment details (processed securely through our payment processors; we do not store full credit card numbers on our servers)
• Account Information: Username, password, and profile details (if you create an account)
• Order Information: Products purchased, order history, returns, and customer service communications
• Wholesale Information: Business name, tax ID, resale certificate, billing arrangements (for wholesale accounts)
• Communications: Messages, feedback, or inquiries you send us

1.2 Automatically Collected Information

• Device Information: IP address, browser type and version, operating system, device type
• Usage Data: Pages visited, time spent on pages, clickstream data, referral URLs
• Location Data: Approximate geographic location derived from your IP address
• Cookies and Tracking Technologies: Details in our Cookie Policy

1.3 Information from Third Parties

We may receive information from payment processors, analytics providers, social media platforms, marketing partners, and credit bureaus (for wholesale account verification).

2. How We Use Your Information

• Order Fulfillment: Process and fulfill your orders, including payment processing, shipping, and delivery
• Customer Service: Respond to inquiries, provide support, and handle returns and exchanges
• Account Management: Create and manage your account, preferences, and wish lists
• Communication: Send order confirmations, shipping notifications, service updates, and promotional materials (with your consent where required)
• Website Improvement: Analyze usage patterns to improve our website, products, and services
• Personalization: Display relevant products, content, and offers based on your browsing and purchase history
• Security: Detect, prevent, and address fraud, technical issues, and security threats
• Wholesale Verification: Verify business credentials and establish credit terms
• Legal Compliance: Comply with applicable laws, regulations, and legal processes

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis includes contractual necessity, legitimate interests, consent, and legal obligation.

4. Sharing of Your Information

We do not sell your personal information. We may share your information with service providers (payment processors, fulfillment partners, shipping carriers, analytics), business partners, law enforcement when required by law, and in connection with a business transfer.

5. Data Retention

• Order Information: Retained for 7 years for tax, accounting, and legal compliance
• Wholesale Account Information: Retained for the duration of the account plus 3 years
• Account Information: Retained while your account is active and for a reasonable period thereafter
• Communication Records: Retained for up to 3 years

6. Data Security

We implement commercially reasonable technical and organizational measures including SSL/TLS encryption, secure encrypted storage, regular security assessments, and access controls. No method of transmission over the Internet is 100% secure.

7. Your Rights and Choices

7.1 California Residents (CCPA)

You have the right to know, delete, and opt out of the sale of your personal information. Submit a request at support@trnchs.com.

7.2 European Residents (GDPR)

You have the right of access, rectification, erasure, restriction, data portability, objection, and withdrawal of consent. Contact support@trnchs.com.

7.3 Managing Communications

You may opt out of marketing emails by clicking the "unsubscribe" link or contacting us directly.

8. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

9. International Data Transfers

Your information may be transferred to and processed in the United States. We ensure appropriate safeguards are in place.

10. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar technologies. For detailed information, please refer to our Cookie Policy.

11. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of these third parties.

12. Advertising and Remarketing

We may use third-party advertising companies including Microsoft Advertising (Bing), Google Ads, and Meta. You can opt out at www.networkadvertising.org/choices or www.aboutads.info/choices.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website.

14. Contact Us